How Big Is Coinbase

How big is Coinbase? That is a great question with an even scarier answer. According to Alexa,
(owned by Amazon) it is the 42nd largest site in the United States by traffic as of Jan 4, 2018. That is a little scary when you consider the following financial sites:

Coinbase - 42
Etrade - 484
Schwab - 294
Ameritrade - 662
Fidelity - 693
Vanguard - 328

As you can see Coinbase is quite a bit more popular than the big brokerage firms and that must have Wall Street a little nervous. It is way too earlier to tell if Coinbase is a blip in history or if its popularity will stay around.