![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif72F9z1WD4C1GHdoF0ULFmTd3CLWwlN54U5GuksbfaCsOpyCQp_KggS5-90n2FyZjdck8fWoTF5R4WOwZToOlRFQizipGT-p3zn0Chat2LcXNB-S5uQxsuYBoN5C8MueuNLXj0GTTwhE/s320/just-how-big-is-coinbase.jpg)
(owned by Amazon) it is the 42nd largest site in the United States by traffic as of Jan 4, 2018. That is a little scary when you consider the following financial sites:
Coinbase - 42
Etrade - 484
Schwab - 294
Ameritrade - 662
Fidelity - 693
Vanguard - 328
As you can see Coinbase is quite a bit more popular than the big brokerage firms and that must have Wall Street a little nervous. It is way too earlier to tell if Coinbase is a blip in history or if its popularity will stay around.
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